Case Study

Loyal T Co.

Package Option: Instagram Content

Loyal T is an apparel company that celebrates hometown pride. Their motto, “Loyal To My Soil”, acknowledges loving where you live; namely: Buffalo, NY.

The essence of Loyal T’s brand is community. We implemented this strong brand value through their social media in two ways. Several times a month, their posts would highlight a local business on their Instagram page for part of the new “Support Your Soil” series; this was intended to celebrate small businesses in Buffalo.

In order to keep their social feed consistent with fresh content, we organized and shot monthly photo and video shoots with local Buffalonians at distinguishable city locations.