Package Option: Instagram Content + Social Media Management

Buffalo General Dentistry is a comprehensive dental office offering unique services such as in-office anesthesia, implants, crowns, and more.

We had several goals for our social management efforts.

1. Post consistently to increase business awareness, reach, and engagement

2. Create content that softens the often cold, scary identity of a dental office

3. Promote a young, welcoming, and inclusive environment to bring in new patients

We created several recurring video series through the BGD Instagram page, intending to introduce the audience to the dentist and staff members. One series was titled “Ask The Dentist.”

Additional video content was shot to inform about procedures and educate on how they work.

We captured several client testimonials to post to Instagram as well:

A lot of importance was placed on putting faces to the practice, in order to make patients feel more comfortable and give the business a human element.