Case Study

The Look Up

Package: Instagram Content

The Look Up is a mobile business offering skincare and beauty services, all at the comfort of your own home. Sarah Schuller started the business as a solution for busy people who want to enjoy the luxury of makeup and skincare services, with the convenience of bringing the treatments to you.

The business was in its first few months when Sarah brought us on for social and content creation. The first thing we did was create a brand kit to guide posting, brand aesthetic, and cohesiveness across posting.

Her business is comprised of two main categories: makeup and skincare. In order to separate the categories and still maintain a unified look across the brand, we chose to use the pink color tones to reflect makeup, and the white/greyscale tones to reflect skincare. This was implemented into our shoots and the overall aesthetic of her branding.